Ok, but really. What are you waiting for? TikTok is a social media platform that has taken the world by storm in recent years. With over a billion active users worldwide, it’s become one of the most popular apps, especially among the Gen Z-ers. But TikTok isn’t just for entertainment; it’s also a powerful tool for small businesses. And is not turning into a search engine, similar to Google or Pinterest. Need a recipe? Check Tiktok. Looking for a new makeup routine? Also on Tiktok. What is the best skincare routine for a 36-year-old (I swear I’ve never searched this…) You guessed it! You should be using TikTok for your small business.
Reach a Younger Audience
TikTok’s primary user base is Gen Z, with the majority of users being between the ages of 16 and 24, but that is definitely expanding as the app is continuing to grow in popularity. If your target audience is in this age range, then TikTok is the perfect platform to reach them. By creating engaging and entertaining content, you can attract the attention of this younger demographic and grow your brand.
Increase Brand Awareness
TikTok is a great platform to increase brand awareness for your small business. By creating videos that showcase your products or services, you can introduce your brand to a new audience. You can also collaborate with other creators on the app to increase your reach and grow your following. Influencers on Tiktok have a HUGE reach and maybe a possible next step for your business to look into in the world of influencer marketing.
Show off Your Personality
You know who’s not doing well on Tiktok? Major corporations that are just NOT grasping what the platform is all about. TikTok is a platform that values authenticity and creativity. Users don’t want over-commercialized “ads”- they want to see the real YOU. By showing off your personality and brand identity in your videos, you can connect with your audience on a deeper level. This can help build trust and loyalty with your customers.
TikTok is a cost-effective marketing tool for small businesses. Unlike traditional marketing methods, creating content on TikTok doesn’t require a large budget. With a little creativity and effort, you can create high-quality videos that showcase your products or services and grow your brand. While the chances of going “viral” are not as easily accessible as it was back when it first gained popularity in 2020, the possibility to reach thousands, even millions, of people is still there. And with opportunities for both organic reach and super budget-friendly paid ads, with a much easier ads center than others (looking at you Meta) this could and should be part of your marketing efforts.
Stay Ahead of the Competition
While TikTok is still a relatively new platform for small businesses, it’s rapidly growing in popularity. It the world of social media it’s still super “new”. By getting on the app early and creating a presence, you can stay ahead of the competition and reach a new audience before they do.
Showcase Your Products or Services
TikTok is a great platform to showcase your products or services in a fun and creative way. By creating videos that demonstrate the benefits of your products or services, you can attract new customers and increase sales. Not someone that loves being in front of the camera? Again, think of affiliate and influencer marketing. Have you heard of micro-influencers? If not we need to chat. UGC can be so easily accessible and used across your social media platforms.
TikTok is HUGE and if you’re not using it for your small businesses… what are you waiting for? By leveraging the power of TikTok, small businesses can grow their brand and connect with a new audience.
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