What if the secret to social media success wasn’t about having millions of followers but rather creating meaningful engagement? Brace yourself for an eye-opening discussion that challenges the norm. This episode is all about the power and potential of social media for entrepreneurs. I share with you the realities of fame on these platforms, stressing that massive following doesn’t equate to revenue. Let’s talk about brand building and why authenticity in representing your brand can set you apart in the market.

Is your content hook compelling enough to keep viewers glue to your screens? I also touch on creating engaging, scroll-stopping content. I share tips on hook writing, ideas on recording setups, and how the length of your content can be a game-changer for your algorithm. You’ll also get insights on how to use platforms like TikTok for content inspiration and the importance of remaining authentic. Building your business using social media might not be easy, but I’m here to guide you through it. Let’s connect, learn, and grow together!

Listen to the full episode HERE: Followers Do Not Equal Dollars

(0:00:00) – Building Fame and Branding in Business (8 Minutes)

I discuss how to get more views on social media. I explain that followers don’t necessarily translate to dollars and that it doesn’t matter how many followers you have if they’re not engaging with your content and buying from you. I give examples of people who have built and manufactured their own fame on social media and explain the difference between the two. Ultimately, I emphasize the importance of showing up as a person with your brand and explain that what makes you different is you and how you market it.

(0:08:05) – Creating Engaging Social Media Content (10 Minutes)

Creating engaging content and having a good hook is essential for getting viewers to stick around and watch your content. Cameras on iPhones are more than enough quality for any content you post and I give advice for setting up a good recording setup. The importance of writing a good hook and making sure it is visible on the screen, and how the length of the content affects the algorithm should not be overlooked. A free resource of hooks to help people start their content is available.

(0:17:57) – Finding Inspiration and Building Your Business (1 Minutes)

We focus on how to use TikTok to get inspiration for creating content. I emphasize the importance of creating authentic content and not copying from other profiles. I encourage listeners to try out the strategies discussed and let me know if they work.

Get my Free Hooks for Instagram & Tiktok. Head over to my Instagram and DM me the word HOOK here is the link to my IG: @alphaalignagency

If you’re looking for help with social media management check us out at www.alphaalignagency.com

Follow me at @sara_liberale on Instagram and Tiktok xx