So you want to become an ‘influencer’? Chances are you probably already are one! You tell your best friend about the new favorite concealer you got from Sephora, or the must-have organization hack you just found and you bought off Amazon. In today’s world, it’s become increasingly clear that everyone has some level of influence. Whether it’s through the things you say or the actions you take, you have the potential to impact those around you in ways both big and small. And if you’re someone who actively shares your life and the things you love with the goal of inspiring or influencing others, then you can certainly consider yourself an “influencer.”
Of course, not everyone may be ready to claim the title of “influencer” as their own. You may have specific requirements or expectations for what you consider an influencer to be, and that’s perfectly fine. If you goal is to have more influence, you need t determine the best way to do this in the online space. Ultimately, what matters most is understanding the power of your own influence and finding ways to use it for good.
Choose your niche
The first step to becoming an influencer is to choose your niche. Are you sick of hearing the owrd niche yet? I know, me too. Everyone keeps telling us to niche down and find your niche, but there’s a reason behind it- it works! Your niche is the area of expertise or interest that you will focus on and create content around. It could be anything from fashion, beauty, fitness, food, or travel. The key is to choose a niche that you are passionate about and have expertise in. This will help you create content that resonates with your audience and establishes you as an authority in your field.
When deciding on your niche, it’s important to consider what topics you are genuinely interested in, what you have a lot of knowledge about, and what you think other people might find interesting. You don’t necessarily have to be an expert in your chosen topic, but you should be willing to put in the time and effort to learn as much as you can.
Start with sharing what you are loving, buying, and using
No matter how many people are currently following you, the first step to getting where you want to go is to start where you’re at. Begin by sharing bits and pieces of your life with your followers. Let them see the things you use and recommend to your sister or best friend. It takes time to get comfortable with this, but you’ll get there. And it’s better to practice when there are fewer eyes on you.
To truly connect with your followers, you need to treat them as friends. You should invite dialogue, ask for feedback, respond to questions, share things you actually use and love, and offer advice and life hacks for support. Building a community takes time, but it’s worth it. You’ll find that the most successful influencers are the ones who care about their followers and who are generous with their time and attention. You don’t have to be a celebrity or have thousands of followers to be an influencer. You may already have influence over those around you – your family, coworkers, friends, and social media followers. You have the ability to brighten someone’s day or bring joy to their life, even if you aren’t promoting products or responding to every comment.
Start showing up, no matter if your life is messy and not “Instagram” perfect. In fact, people respect and relate to imperfection much more than they do to perfection. Share things you genuinely love that make your days better, easier, or more joyful in some way. Speak in your stories and captions as if you’re texting or on a call with your lifelong best friend. That alone will start building trust and connection between you and your followers! ALSO- don’t only share things that you have an affiliate code for or a discount. Share what you love promoted or not, and focus on that know, like, and trust factor, not the affiliate payout.
Create quality content
Creating quality content is essential. You need to provide value to your audience through your content. This can be in the form of blog posts, engaging social media posts, or entertaining videos. Whatever format you choose, the content you create should be visually appealing, well-written, and informative. It should also be consistent with your brand and your niche.
When creating content, it’s important to think about what your audience wants and needs. What are their pain points? What are they interested in learning more about? What kind of content do they engage with the most? By answering these questions, you can create content that is tailored to your audience’s needs and interests. The best teachers are the ones that once walked in their shoes.
Optimize your profile
Optimizing your profile is crucial to allow people to understand who you are and to determine whether you’re open to collaborations or partnerships. This means taking a closer look at your bio. Your bio is the first impression and a preview of what people can expect if they follow you. Your bio should accomplish several things: it should explain who you are, who you’re interested in connecting with, what kind of content you typically cover, and provide a way for people to reach out to you, whether it is through your website, email address, or email list to sign up for.
After reviewing your bio, it’s time to scrutinize your 9 most recent Instagram posts and ensure that they align with your message. Do they match the expectations that people have from reading your bio? Do they cover the topics you say you cover on your page? Do they speak to your target audience? Do they reflect the person you are, want to become, and want others to see and connect with? If they don’t, don’t worry – you don’t need to delete them all.
Instead, use this mini-audit as a challenge to start posting content that aligns better with the way you want to connect and influence online. It’s not about changing your persona, but rather refining your focus and ensuring that the content you share is aligned with what someone would expect from your newly crafted bio. Focusing on your messaging and content will also help brands know exactly who you are and what to expect if they want to collaborate with you in the future. By creating great content that aligns with your messaging, you can attract more followers and increase your influence in your niche.
Build your audience
Building your audience is obviously the goal here. Without an audience, your content will not have the impact that you desire. There are several ways to build your audience, including promoting your content on social media, collaborating with other influencers in your niche, and engaging with your audience. You can also use paid advertising to reach a wider audience.
One of the best ways to build your audience is to ENGAGE with them. Respond to comments and messages, ask for feedback, and create content that encourages interaction. By building a relationship with your audience, you can create a loyal following that will support you as you grow your brand. We have a link here to our 6 Steps to Grow Your Instagram Account and Boost Engagement Download
Be regular and consistent
Consistency is key. Being an influencer or having a presence in the social media space may sound simple, but it is actually one of the most challenging tasks. With the fast-paced lifestyle that people have these days, it is easy to spend spare moments scrolling through social media rather than creating compelling content. This is the trap of social media, which is often an easier space to passively hang out than actively create and share new content.
To become a successful influencer or to expand your reach, it is important to systemize or strategize your work. Being an influencer requires hard work and dedication, so if you struggle with consistency, it is highly recommended to create a content creation schedule or calendar that you can realistically stick to.
It doesn’t mean that you need to post on your feed every single day. In fact, quality trumps quantity when it comes to sharing posts that live in your grid. But if anything, challenge yourself to show up on stories, even if it’s just for 60 seconds a day. Stories are an easy and valuable place to spend your energy, even if it’s just a minute a day. Aim for at least 1-2 in-feed posts per week. Make sure you can stay consistent when you aren’t being paid so that it makes sense for brands to partner with you later on.
In addition to creating a content creation schedule, it is also important to understand what your audience likes and dislikes. This can be done by analyzing the engagement on your posts and figuring out what type of content resonates with your followers. Once you’ve identified the type of content that works well, you can create more of it and experiment with different formats to keep your audience engaged.
It’s all about relationship-building with your followers. I can’t stress this enough- Responding to comments and direct messages can go a long way in building trust and loyalty with your audience. It is also important to collaborate with other influencers or brands in your niche to expand your reach and attract new followers.
Authenticity is essential to building a loyal audience. Your audience wants to connect with the real you, not a curated version of yourself. Be true to yourself and your niche, and don’t try to be someone you’re not. Your audience will appreciate your authenticity and be more likely to engage with your content. It’s okay to show your vulnerabilities, your mistakes, and your failures. This will make you more relatable and increase your credibility.
When it comes to being authentic, it’s important to find your own voice. Don’t try to copy what other influencers are doing or saying. Instead, focus on what makes you unique and what sets you apart from others in your niche. By being true to yourself, you can create a brand that is authentic and genuine.
Collaborate with other influencers
Collaborating with other influencers in your niche is a great way to build your audience and gain exposure. Reach out to other influencers and see if they are interested in collaborating on a project or campaign. This can be a great way to reach a wider audience and establish yourself as a peer among other influencers in your field.
When collaborating with others, it’s important to choose influencers who share your values and have a similar audience. By working together, you can create content that is more engaging and reach a wider audience than you would on your own.
Stay up to date
Staying up to date with the latest trends and changes in your niche is crucial to staying relevant and providing value to your audience. Follow other influencers in your niche, read industry publications, and attend conferences and events. This will help you stay on top of the latest developments and provide content that is fresh and relevant to your audience.
When staying up to date, it’s important to also think about how you can incorporate new trends and changes into your content. This can help you stay ahead of the curve and provide your audience with the latest and greatest information.
The Wrap Up
Becoming an influencer takes time and consistent effort, but the rewards are well worth it. By following these tips, you can become an influencer in your niche and build a loyal audience that trusts and values your content. Remember, the most important thing is to stay true to yourself and your audience, and always provide value through your content.
To further expand your influence, strive for consistency in your actions. Show up regularly and share your thoughts and ideas with confidence. Approach everything you do with a service-oriented mindset and a desire to help others. By staying true to your purpose and yourself, you can make a positive impact on many people’s lives, both online and offline.
Remember, becoming an influencer is not an overnight process. It takes time, effort, and a lot of hard work to build a loyal following and establish yourself as a trusted authority in your niche. But with the right strategies and mindset, you can achieve your goals and become a successful influencer.
So keep pushing forward and striving for growth. With your influence, you have the power to help and support many individuals. I am excited to see the progress you make in the months and years to come, and I am rooting for you all the way!
BONUS: Here are a few platforms you can utilize to start getting some free PR.
Insense: Earn money as a creator by collaborating with brands https://insense.pro/for-creators
Beauty Pass: A model way to elevate business https://www.beautypass.app/
We Sponsored: Connect with brands. Get sponsorships. Earn money. https://www.wesponsored.com/