Pinterest is a Search Engine
Is your business on Pinterest yet?
When we think about Pinterest, a lot of us naturally associate it with social media. But it is SO much more than that. While Facebook, Twitter, and Instagram are the most popular social media platforms, Pinterest is often overlooked. Pinterest is not just a place to share your wedding inspo and cute home decor, Pinterest is a search engine, and a powerful one. Pinterest can be a valuable tool for businesses to drive traffic to your website, increase brand awareness, and boost sales. Reminder: Pinterest is NOT just social media, Pinterest is a place where you can generate massive results for your business with little effort and no expense. Let’s break it down a little further…
Pinterest is centered around discovery, inspiration, and the ability to save and organize ideas for later. It allows users to search for and discover new ideas and products through visual content. Also, on Pinterest, you aren’t focusing on more “likes” or followers to get results, it’s about focusing on making your content searchable. So what is Pinterest? Pinterest is a platform where users can discover, save, and share ideas and inspiration through images and videos.
Pinterest offers businesses a unique way to showcase their products and services with less pressure, as users are actively seeking inspiration and ideas. The platform’s search function enables businesses to be discovered by a highly engaged audience looking for new products and services, making it a valuable tool for companies seeking to drive traffic and increase visibility.
As a bonus, Pinterest’s user-friendly interface and visually appealing format provide a more relaxed and enjoyable browsing experience for users in comparison to traditional search engines. This presents a prime opportunity for businesses to connect with potential customers in a more organic and unobtrusive manner, without making them feel bombarded with advertisements.
Increased Web Traffic
Pinterest has over 400 million active users who are constantly searching for inspiration and ideas. This presents a huge opportunity for businesses to reach a wider audience and drive traffic to their website. By creating visually appealing content and linking it back to your website, you can increase the likelihood of users visiting your site.
Furthermore, Pinterest has a longer lifespan than other social media platforms, with pins continuing to be shared and discovered months after they are first posted. This means that your content has a longer shelf life and can continue to drive traffic to your website over time.
We’ve all heard of Pareto’s Principle, which states that 80% of our results are driven by 20% of our efforts. While this principle is helpful, many entrepreneurs fail to leverage it when it comes to content creation and promotion. They often spend 80% of their time creating content and only 20% or less promoting it. As a result, they find themselves constantly running on a hamster wheel, creating content without focusing on how to make it visible, engaging, and enjoyable for their audience.
Simply put, we’re focusing on the wrong thing. It’s disheartening to think of all the amazing content you create that few people get to enjoy. Why does this matter? Because Pinterest is the answer. Not only is it a platform that lets you share and promote your content for free, but it also positions your content in a way that attracts more attention and traffic to your hard work. This, in turn, offers you a greater opportunity to generate real, tangible results from your efforts.
More traffic means more visibility for your brand, products, and services. This can help increase brand awareness, reach new audiences, and ultimately drive more sales.
Increased Brand Awareness
Pinterest allows businesses to showcase their brand identity through boards and pins. By creating boards that align with your brand and sharing content that resonates with your target audience, you can increase brand awareness and establish your business as an authority in your industry.
Pinterest has become a popular platform for businesses seeking to improve their return on investment (ROI) from marketing efforts. Users on Pinterest are actively seeking inspiration, ideas, and products, which makes them more likely to take action and make a purchase. This high intent provides a strong opportunity for businesses to connect with potential customers who are already in a buying mindset. With over 400 million active monthly users, Pinterest has a large and diverse user base that can help businesses reach a wide audience and generate a high return on investment.
Furthermore, users can save and share your content, which can lead to more exposure for your brand. This means that your content can reach a wider audience and help you attract new customers.
Pinterest is a powerful tool for driving sales. According to a study by Shopify, the average order value from a Pinterest referral is $50, higher than any other social media platform. By creating pins that link to your products and include pricing information, you can make it easy for users to purchase your products.
Additionally, Pinterest has a “Buy It” button that allows users to purchase products without leaving the platform. This means that users can easily make a purchase without having to navigate away from Pinterest, which can help you increase your sales and revenue.
Time to Start Pinning
Pinterest is a valuable tool for businesses to increase web traffic, brand awareness, and boost sales. By creating visually appealing content and aligning it with your brand, you can establish your business as an authority in your industry and reach a wider audience.
If your business is not already on Pinterest, it’s time to create an account and start pinning! I promise you, it’s not scary, it’s not a lot of work, and if you already enjoy it as a consumer, make it a place where you can drive massive results with little effort. Pinterest is a valuable platform for businesses looking to improve their return on investment from marketing efforts. It offers a combination of high intent, long-term results, wide reach, affordable advertising options, and a user demographic that is attractive to many businesses. With the right strategy and approach, Pinterest can help you achieve your marketing goals and grow your business. Take advantage of this platform and start exploring its potential, like yesterday!
Need help with Pinterest? Let’s chat. I’d love to help!